As the midnight hour approaches, there are 24 time zones, plus 10 half hour shifts and 3 fifteen minute shifts for a total of 37 times humanity can shriek Happy New Year as their respective second hands click from 23:59:59 to 00:00:00
If we work in base 10, then if we think of each letter as a new number, then we have 10+26+3 (being Norwegian): 0123456789abcdefghijklmnopqrsruvwxyzæøå